On March 4 (local time), CONEXPO-CON/AGG2026 opened grandly. LGMG made a stunning appearance with its internationalization fruits. Its new service brand “ProCare” was officially unveiled. This move is not only a crucial action taken to upgrade its brand. It also marks an important milestone in deepening the strategy of “Global Strength, Local Commitment”.
The new service brand “LGMG ProCare” is a distillation of LGMG’s years of global service practice. Its core values are deeply aligned with the company’s core brand philosophy of “Reliability in action” and the global service concept of “Always available, always reliable.” It also serves as a concrete manifestation of the (local personnel, local operation and local service) service model, and it is also the core symbol of our one-stop comprehensive solutions and full lifecycle customer services.
Leveraging the company’s advantages in global service, “LGMG ProCare” will be supported by robust service capabilities, aiming to achieve over 90% parts delivery within 48 hours, a 90%+ fault resolution rate within 48 hours, and over 80% service coverage within a 200km radius. This ensures that every stage of the full lifecycle service is backed by tangible strength and adheres to defined standards.
President Simon Zhang said that, “In the world of turbulence and transformation, the transactions between LGMG and customers more than just deals. They also mean a lasting cooperation throughout the equipment lifecycle.”. LGMG is here to help customers create greater value. This, in turn, will give impetus to the growth of LGMG and even the industry. The all-round extraordinary service strategy encompasses the both “availability of service, spare parts and equipment” and the “reliability of products, solutions and actions”. This signifies that our global superior service strategy has reached a new level.
Faced with increasingly fierce competition of the construction machinery sector, service has become an integral part of the core competitiveness of enterprises. By upholding the operation strategy of “product+service=brand”, LGMG has always given high priority to the service strategy when going abroad.
“LGMG ProCare” will act as a critical platform for LGMG to serve global customers. It will be embodied in all aspects of product experience, user training, repair guarantee, parts supply, remanufacturing service and many more. Full play will be given to its role as a bridge in linking LGMG and global customers. With products as the foundation, services as the bond and brands at the core, LGMG will forge ahead with tenacity and resolve on the journey toward global resource integration and local value creation.
